Last year consumers spent billions online shopping for the holidays and your company needs to become a part of that spending. Below are some techniques and strategies to help you elevate your social media marketing for the holiday season and increase your sales for this critical time of year.
Take this time to post content to help get your followers through the stressful holiday season. Offer ideas on how to save money, gift ideas, cooking tips, stress reducers and more. Let your followers know you care and want to help make their holidays a little easier.
People are very busy this time of year so to help encourage engagement, ask your followers to post their best holiday tips and ideas. Have them vote on which is the most helpful or innovative and offer prizes. Ask people what their favorite holiday is and what they love about it. Encourage your followers to share their favorite Christmas or Thanksgiving story. Let your fans share their holiday events and contests as well.
Another great way to get people more active on your page is to post a poll asking people for their opinions. Offer incentives for participating in the poll. Keep up the anticipation so when you are ready to reveal the results you can make it memorable.
Make short but interesting holiday promotional videos and post them each day. Let people know you have hidden a code in the video for special offers and prizes. Sprinkle in some holiday humor and fun but always keep it appropriate.