Pet Krewe Inc., a New Orleans-based pet costume company, has secured an undisclosed amount of seed financing.
The round was led by Jimmy Roussel, president and CEO of the New Orleans Startup Fund. As part of the agreement, Roussel will join the company’s board of directors.
The company will use the funds to secure branded entertainment licenses, develop its in-house pet tech augmented reality component and bolster its marketing efforts.
Pet Krewe is led by Allison Albert, CEO, and Brittany Sobert, CDO. Starting in the fall of 2018, each costume will come with a comprehensive augmented reality component. Put simply, the augmented reality application will create an immersive digital world for consumers, according to company officials. In doing so, Pet Krewe seeks to increase both consumer engagement as well as brand equity.
Moving forward, Pet Krewe will continue to build on its foundational costume catalogue of mermaids, unicorns and lions with costumes for all shapes and sizes of dogs. Through investments in augmented reality, digital marketing and licensed brand marks, Pet Krewe will continue to scale its parade–all while retaining its core value of experiential inclusion, officials added.