No one can ever forget the childhood days as it was the time when we could do just anything we want to and it’s the time when we find everything amusing and challenging. Going through phase of life, most of us will be in some or the other kind of role-playing, be it of our parents or someone else. This is the time while girls will be picking up the feminine gender to imitate and boys will grasp the masculine one.
It is a source of some great amusement to many indulged into the act of role-playing. On a majority, these are played in the comfort of the bed and are intimate and highly personal, others, however, extend it to social gatherings and office parties. In both scenarios, it is the costume retailer who has to be in sync with the buyer’s needs so that he can make them have exactly what they want for their “adult games”.
Since costume retailing business is a highly niche category you cannot overlook everyone or anyone as the customer that you might be overlooking may be the one “anyone or everyone”…one of the potential customers. Festivals like Christmas costumes and Halloween will give a good business, but there will be certain occasions in the off seasons as well only if you market your products well.
To publicize your store, make the use of pamphlets highlighting the thing that you feel might attract the customers. This would be a good means to let them know as to whom they should be looking forward to when they need a costume. Now it becomes as to what costumes should be paid more attention to and which costume should be prefer over the other while stocking up.
The best idea will be keep some of the samples handy and assure the customers the availability of the costumes in a couple of days. Please note that a person might not be purchasing the costume of his gender. Thus it should be quiet acceptable to you when men ask for women’s costumes and vice versa. It is not to direct your mind towards the cross dressers, but just to let you know that there are some customers who like to surprise their partners.
Should you wish to sell strongly on adults costumes, sexual-orientated costumes are a must. These costumes often make a play of the imagination of those wearing them but some of the more popular categories – for both men and women – involved in some kinky foreplay of either the domineering or the subdued type. You’d probably know enough that some men would love to have a dominant female partner and hence you should have those sexy, zippered, all leather, micro skirted, female cop costumes, complete with handcuffs and rubber truncheon as costumes accessories. The other extreme would be one of those see through French maids costumes featuring poodle skirts and feather dusters to complete the look. You should play around these themes, but do remember to have the more showy costumes within your brochure as you do not want to be accused of being something other than a costume retailing business.
Remember also the power of the Internet. Making a purchase of sexy adult costumes still carries some measure of concern and taboo and as such, those stores, which open the avenue with on-line purchases, will put them in good stead. Have all the women’s costumes modeled by sexy and curvaceous models and the men’s costumes by hunky models so as to implant the pleasure of role playing for those couples wanting to indulge in such games. Make it as easy as possible for them to make a purchase but also open the opportunity for them to just pop in so that they can assess the full collection that you have personally.